Prime eyelids with Shadow Insurance (sold separately) using the doe-foot applicator; blend out using a clean fingertip or a flat eyeshadow brush
Define the crease with a matte shade using a fluffy blending brush; place brush tip in the crease starting from outer corner and lightly buffing to the inner corner; layer for color intensity
Apply your choice of eyeshadow on eyelid using a flat eyeshadow brush; for shimmer shades, apply using a clean fingertip to intensify shimmer
Finish with a generous coat of your choice of Better Than Sex Mascara or Better Than Sex Waterproof Mascara (both sold separately)
Pro Tip: For colorful lids, line and define eyelid with a colorful shade of Killer Liner (sold separately), sweep your choice of eyeshadow on top with a flat shadow brush, then finish the look with a coat of mascara