In founding the eveningwear label Safiyaa, Daniela Karnuts sought a brand identity synonymous with confidence and sophistication. Since its inception in 2011, the label, named after Karnuts' daughter, has stuck to its tenets, offering flattering occasion pieces made in its ateliers in London, New York or Istanbul. Sharp tailoring, sturdy fabrics and rich colors define the celebrity-adored brand's point of view.