Giovanni Color Chic™, Purple Shampoo , 13.5 fl oz (399 ml)

• For Blonde, Gray, Silver, White & Lightened Hair
• Color-Safe 
• Salon-Quality 
• Family Owned and Operated Since 1979
• Enhances and Revives Color Vibrancy 
• Restores a Beautiful Texture and Shine 
• Infuses Hydration into Each Strand for Frizz Control 
• Lauryl and Laureth Sulfate-Free 
• Eco Chic Hair Care 

Yes Vegan, Leaping Bunny®;Cruelty-Free, Infused with Natural Botanical Ingredients

No Made Without Parabens, Phthalates, Propylene Glycol, Mineral Oil

Reduces brassiness, yellow and orange tones while brightening blonde and gray hair colors. 

Formulated with purple pigments to help neutralize unwanted brassy tones. 

Illuminate and refresh your blonde or silver locks with this Purple Shampoo that's formulated to enhance your hair's natural radiance. Infuse your tresses with oils that intensely moisturize and leave hair soft, smooth and vibrant.

Massage into wet hair from roots to ends, create a rich lather. Leave-on for 3-5 minutes. Rinse thoroughly. For best results, follow-up with Giovanni's Purple Conditioner.