La Prairie Pure Gold Radiance Concentrate

WHAT IT IS

A generous and rich serum that revitalizes and enriches skin for an unprecedented glow.

The Pure Gold Collection has been developed for devitalized skin - skin that is fragile, thin, dry and dull. When skin is devitalized, it becomes less receptive to nutrients, leading to a slowing down of renewal processes. For skin to function more efficiently, it needs to be constantly exposed to active ingredients. To address this particularity of devitalized skin, La Prairie has developed a proprietary Pure Gold Diffusion, designed to provide sustained delivery of two key replenishing active ingredients over the course of the day to compensate for the loss of receptiveness of the skin. 1 oz. Made in Switzerland.

WHAT IT DOES

• Enhances skin's radiance instantly and over time.
• Provides essential nutrients restore devitalized skin.
• Smooths and evens skin's texture and tone.
• Helps to restructure the skin and increase skin volume.
• Intensely hydrates.
• Skin is revitalized, replenished, enriched, diffusing the grace of the golden hour La Prairie debuts its first refillable vessels with the Pure Gold Collection. The brushed metal casing and cap of the Pure Gold Radiance Concentrate are designed to be kept indefinitely. Only the delicate glass vials containing the formulas, once empty, are meant to be removed, recycled and replaced.

HOW TO USE IT

Apply morning and night after cleansing and toning. Begin the Pure Gold Ritual by dispensing one or two drops from the pipette onto fingertips. Gently warm between fingers and begin massaging into skin in a circular motion, from forehead, along bridge of nose to cheeks, and along jawline to chin. Complete the Pure Gold Ritual by following with Pure Gold Radiance Eye Cream and Pure Gold Radiance Cream.


ABOUT THE BRAND

Harnessing the power of precious materials like caviar extract and 24-karat gold, La Prairie sets the bar for truly indulgent skincare and makeup. Find instant lift and luminosity in the Swiss line's serums, eye creams, pressed powders and more, alongside precision application tools.