La Prairie Pure Gold Radiance Cream

WHAT IT IS

A rich, luxurious moisturizer that deeply hydrates, revitalizes and enriches skin with the radiance of pure gold.
The Pure Gold Collection has been developed for devitalized skin - skin that is fragile, thin, dry and dull. When skin is devitalized, it becomes less receptive to nutrients, leading to a slowing down of renewal processes. For skin to function more efficiently, it needs to be constantly exposed to active ingredients. To address this particularity of devitalized skin, La Prairie has developed a proprietary Pure Gold Diffusion, designed to provide sustained delivery of two key replenishing active ingredients over the course of the day to compensate for the loss of receptiveness of the skin. 1.7 oz. Made in Switzerland.

WHAT IT DOES

• Enhances skin's radiance instantly and over time.
• Provides essential nutrients restore devitalized skin.
• Evens and smooths skin's texture.
• Helps to restructure the skin and increase skin volume.
• Hydrates deeply.
• Skin is revitalized, replenished, enriched, diffusing the grace of the golden hour La Prairie debuts its first refillable vessels with the Pure Gold Collection. The brushed metal casing and cap of the Pure Gold Radiance Cream are designed to be kept indefinitely. Only the delicate glass vials containing the formulas, once empty, are meant to be removed, recycled and replaced. The Pure Gold Radiance Cream is delivered with an 18k gold-plated spatula.

HOW TO USE IT

Apply morning and night after cleansing, toning and applying Pure Gold Concentrate and Pure Gold Eye Cream. Using the 18k gold plated spatula to scoop a dime-sized amount of cream, begin with a sliding motion between eyebrows, sliding up to forehead and continuing towards the temples. Slide across the cheekbones towards the top of nose, continue down to jawline and to chin. Finish by sliding with one hand around mouth. Repeat entire pattern until absorbed.


ABOUT THE BRAND

Harnessing the power of precious materials like caviar extract and 24-karat gold, La Prairie sets the bar for truly indulgent skincare and makeup. Find instant lift and luminosity in the Swiss line's serums, eye creams, pressed powders and more, alongside precision application tools.