milk_shake milk_shake icy blond shampoo award winning shampoo with black pigment to cool brassy tones and enhance platinum blonde hair ideal for maintaining icy, ash-toned color

Description A sulfate-free toning shampoo with bold results. Rich black pigment tones down brass and brightens in platinum and ultra-light blond hair.. Leaves hair feeling clean, soft, and balanced—with a cool tone and a salon-fresh finish. Gently cleanses without dulling or drying out hair. Benefits Infused with black pigments to neutralize yellow tones while enhancing ash hues. Leaves hair feeling soft, clean, and toned. Ideal for platinum and very light blonde hair. Not recommended for gray or white tones. Use regularly to maintain a fresh, icy finish. Suggested use Distribute evenly on damp hair, leave for 1–3 minutes, then rinse thoroughly. The longer it sits, the stronger the tone. Follow with icy blond conditioner and toning spray to complete the cool-blonde routine.