Virtue Purifying Clarifying Shampoo

What it is: A weekly clarifying shampoo formulated to gently removes excess oil, product residue, and environmental irritants that can weigh down hair.

Hair Type: Fine, Medium, and Thick

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Concerns:
- Scalp Buildup
- Color Safe
- Oily Scalp

Key Benefits: Detoxifies, Clarifies, and Resets

Formulation: Lightweight Liquid

Highlighted Ingredients:
- Charcoal Powder: Extracts oil and impurities for removal during shampooing.
- Hops Extract: Provides a purifying and astringent effect on scalp.
- Coconut Fatty Acid Blend: Gentle cleansers derived from coconut oil that help moisturize hair.
- Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.


Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.

What Else You Need to Know: Formulated with a revolutionary damage-repair protein Alpha Keratin 60ku®, this product not only deeply and gently cleanses, it also helps bring hair back to its healthiest state. A rejuvenating must-have product for all hair types, it leaves both the hair and scalp feeling fresh and renewed. It features a juicy, refreshing citrus fragrance with hints of flowers and detoxifying tea, plus sweet orange and lemon essential oils for deep cleansing and added shine.

Clinical Results: In a consumer perception study of 50 women who used the Refresh Purifying Shampoo 1 time a week for four weeks:
- 98% of women immediately felt their hair looked and felt cleaner, and appeared healthier
- 100% of women felt their hair looked cleaner, revived, and smelled fresh after only two uses
- 100% of women felt that all the impurities in their hair were washed away after only three uses