Hair Concerns: - Damage/Split Ends/Breakage - Dryness - Color Fading
Key Benefits: - Hydrates, Color Safe, Protects Against Damage, Split Ends, and Breakage
Highlighted Ingredients: - Alpha Keratin 60ku®: Helps reveal hair that’s shinier, stronger, and overall healthier. - Baobab Seed Oil: Acts as an emollient for dry, damaged hair. - Cystoseira Compressa Extract (Brown Algae): Provides intensive repair and helps provide heat protection. -Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.
What Else You Need to Know: This set will help you discover your heathiest hair yet. All Virtue® products include Alpha Keratin 60ku®, a proprietary hair-healing ingredient that supports hair in as little as five uses. These products are ideal for all hair types and are safe for color-treated and chemically treated hair.
This Set Contains: - 2 oz/ 60 mL Recovery Shampoo - 2 oz/ 60 mL Recovery Conditioner - 0.5 oz/ 15 mL Restorative Treatment Mask
Clinical Results: In a consumer-perception study of 42 women who used Recovery Shampoo and Conditioner for two weeks (10 uses): - 97% of women said their hair felt softer after just one use - 97% of women felt their hair was less damaged
In a consumer-perception study of 55 women who used a control shampoo and conditioner and the Restorative Treatment Mask for two weeks: - 95% of women felt their hair was more moisturized after just one use - 93% felt their hair was healthier and more nourished after four uses