Virtue Smooth Discovery Set for Coarse & Textured Hair

What it is: A set that will help refine, de-frizz, and hydrate hair.

Hair Type: Medium and Thick

Hair Texture: Wavy and Curly

Hair Concerns:
- Thinning
- Dryness
- Volumizing

Key Benefits:
- Hydrates, Fights Frizz, Color Safe

Highlighted Ingredients:
- Alpha Keratin 60ku®: Helps reveal hair that’s shinier, stronger, and overall healthier.
- Pink Pomelo: Nurtures hair with vitamins A, C, B1, and zinc.
- Gotu Kola: Promotes strength, smoothness, and luster.
- Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, hydroquinone, triclosan, and triclocarban. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.

What Else You Need to Know: This set will help you discover your heathiest hair yet. All Virtue® products include Alpha Keratin 60ku®, a proprietary hair-healing ingredient that supports hair in as little as five uses. These products are safe for color-treated and chemically treated hair.

This Set Contains:
- 2 oz/ 60 mL Smooth Shampoo
- 2 oz/ 60 mL Smooth Conditioner
- 0.5 oz/ 15 mL Restorative Treatment Mask

Clinical Results: In a consumer-perception study of 51 women who used Smooth Shampoo and Conditioner and Un-Frizz Cream for one week (seven uses):
- 97% of women said their hair looked smoother
- 97% of women said their hair looked healthier
In a consumer-perception study of 45 women who used Smooth Shampoo and Conditioner for two weeks (10 uses):
- 80% of women felt their hair looked smoother and more hydrated

in a consumer-perception study of 55 women who used a control shampoo and conditioner and Restorative Treatment Mask for 2 weeks:
- 95% of women felt their hair was more moisturized after just one use
- 93% felt their hair was healthier and more nourished after 4 uses