Lee Stafford Bleach Blondes, Ice White Shampoo, For Bleached, Highlighted & Naturally Dark Blonde Hair, 16.9 fl oz (500 ml)

• Vegan Friendly
• Cruelty-Free
• Neutralise Orange Tones & Brassiness
• With Toning Blue Pigment & Pro Vitamin B5

Take control of your blonde and cool down your colour. Create icy, silver-grey and platinum shades with the Ice White Toning Shampoo. Containing intense blue pigment to neutralize orange and brassy tones, brighten your blonde and achieve a cool, silver-grey shade. With Pro-Vitamin B5 this tone correcting cleanser helps care for and nourish bleached to natural blondes. 

Why You'll Love It: It leaves hair feeling healthy and nourished while maintaining your blonde tones. 

The Result: Hair feels clean and soft, and blonde looks bright, bright, bright. 

Massage evenly on wet hair. Leave on for 1-5 minutes depending on desired toning results. 

Stylist Tip: Apply to damp hair instead of wet hair for a more intense hit of blue pigment.