Virtue Damage Reverse Serum, 1.7 oz.

Damage Reverse Serum revolutionizes hair repair by not only fighting future damage but by reversing it. Packed with the highest percentage of Virtue's Alpha Keratin 60ku protein, this wonder-working miracle serum near-instantly and holistically repairs the severed bonds that give hair its strength, helps restore damaged peptides to give hair elasticity and refills each strand with keratin to smooth, soften and protect against future harm. It's the only inside-out hair repair solution to both reverse and fight future damage, reinforce hair's strength and reduce breakage. The fragrance is a rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.

• WHAT IT IS:
• A hair serum made in the USA for all hair types, especially hair that's damaged or in need of extra care; it's perfect for stressed-out strands dehydrated from heat styling or chemical treatments
• WHAT IT DOES:
• Cream-to-serum formula instantly absorbs into hair from cuticle to core, with a lightweight texture that glides onto hair, leaving it transformed; repairs, mends and strengthens; safe for color-treated and chemically treated hair
• INGREDIENT HIGHLIGHTS:
• Formulated with the highest concentration of the patented hair-healing Alpha Keratin 60ku protein in any Virtue product
• Peptide Matrix Technology helps promote healthy hair life cycle, scalp health and overall hair quality
• Tremella mushroom polysaccharide, an alternative to hyaluronic acid, helps hydrate and retain moisture from cuticle to core
• Multi-faceted UV/Solar/Photo-Protection Complex helps protect against the damaging, drying, color-depleting and sensitizing effects of light exposure
• HOW TO USE:
• On clean, damp hair, apply 2-3 pumps of serum just below roots to ends
• Use as the first step in your routine on wash days or as needed
• RESULTS:
• Rigorous clinical testing revealed that this formula instantly repaired split ends by 98% increased fiber flexibility to make hair more resistant to breakage; in fact, it was clinically proven to reduce breakage by 2x
• USE WITH:
• Virtue Recovery Shampoo
• Virtue Recovery Conditioner