What it is: A shampoo that protects dyed hair against color fade and extends the time needed between color treatments.
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Type: Fine, Medium, and Thick
Hair Concerns: - Shine - Color Safe - Color Fading
Key Benefits: - Preserves hair color and reduces chemical damage by prolonging time between color treatments - Gently cleanses without harsh, color-stripping sulfates (SLS/SLES) - Is clean, naturally derived, formulated 6-free, and made with proprietary NOVA Complex to fortify, nourish, and protect
Highlighted Ingredients: - Turkey Tail Mushroom Extract and Bamboo Leaf Extract (Color Protection Complex): Protect hair against color fade due to frequent washing, heat styling, and environmental damage. - Vitamin E: Softens hair, provides essential nutrients, and prevents breakage. - Natural Oils (Flaxseed, Apricot, and Sunflower Oils): Enhance softness, shine, and vibrancy.
Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.
What Else You Need to Know: Free of stripping sulfates, this clean shampoo extends the life of your color with Color Protection Complex while adding vibrant shine with nourishing oils.
Clean & Planet Aware Our ambitious curation of beauty made without controversial ingredients from brands dedicated to making meaningful environmental commitments, including sustainable ingredients and sourcing, packaging, corporate commitments, and consumer transparency.