Key Benefits: - Provides immediate volume to your hair* - Increases volume by 153% transforming flat curls from dull to plumped and bouncy* - Revives flat hair
Highlighted Ingredients: - Plant Based Stem Cell Complex: Nourishes the hair cortex. - Calendula Flower: Energizes hair follicles. - Arnica Montana Flower: Has nourishing properties.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free.
What Else You Need to Know: Packed with naturally inspired, volume-building ingredients, this cleansing yet gentle shampoo has been formulated to remove build up and provide immediate volume to your hair.*
Clinical Results: Based on an independent study on 118 people with wavy, curly, and coily hair when used as a system with Full Body Milk Conditioner and Hydrate & Plump Leave-In: - 98% felt it cleansed hair without over drying or stripping curls - 92% would recommend the product to their friends - 86% found curls were more defined
*When used as a system with Full Body Milk Conditioner and Hydrate & Plump Leave-in. Source: Based on third party testing vs. control.