Verb Curl Defining Shampoo

What it is: A curl shampoo that gently cleanses waves, curls, and coils.

Hair Texture: Wavy, Curly, and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Curl-Enhancing
- Dryness
- Frizz

Key Benefits:
- Defines curls and reduces frizz
- Provides moisture
- Increases Curl Elasticity

Highlighted Ingredients:
- SunflowerCurl Complex: Helps nourish, detangle, and define curly hair.
- Castor Oil: Adds rich moisture to hair.
- Jojoba Oil: Moisturizes hair and protects against dryness and breakage.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, mineral oil, sulfates SLS & SLES, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free.

What Else You Need to Know: A new and improved formula, the Verb® Curl Shampoo gently cleanses waves, curls, and coils. Powered by a proprietary SunflowerCurl™ Complex, cold-pressed golden jojoba oil, and castor oil, this nourishing shampoo enhances manageability and definition.

Fragrance Description: This shampoo has a gentle citrus scent with notes of oatmeal and pink grapefruit.

Clinical Results: In a third-party testing lab when using the full Verb® Curl Collection:
- Reduces frizz by 84% after just 1 use
- Increases curl retention by 20% after just 1 use