Pureology Mini Strength Cure Shampoo for Damaged Hair

What it is: A gentle, sulfate-free shampoo that strengthens and cares for hair damaged by color, heat, and everyday wear and tear.

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Color Safe
- Damage, Split Ends, and Breakage
- Dryness

Key Benefits:
- Contains plant-based proteins that target damaged hair
- Hydrates and strengthens hair to prevent future breakage
- Softens hair, protects color, and adds shine

Highlighted Ingredients:
- Keravis: Is a strengthening protein that prevents hair breakage.
- Astaxanthin: Is a powerful antioxidant, and part of the exclusive Asta-Repair technology that cares for damaged hair.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan and cruelty-free.

What Else You Need to Know: This vegan shampoo includes a signature blend of raspberry, peach, and water flowers, plus the patented Antifade Complex® to protect color vibrancy. It’s also formulated with sunflower seed extract, a UV filter, and vitamin E to fight color-depleting environmental effects and ensure lasting shine. It’s suitable for non-color-treated hair as well.

This product is an Allure Best of Beauty award winner.

Fragrance Description: As bright as a California fruit farm, this fragrance unfolds with sweet raspberry and peach notes blended with fresh water flowers.

Clinical Results: In consumer testing of 59 women, using a regimen of Strength Cure Shampoo and Conditioner (sold separately):
- 98% of women said hair felt soft
- 95% of women said hair felt healthy