Joico Blonde Life Brightening Shampoo, 10.1 oz.

Gentle enough to use daily, Blonde Life Brightening Shampoo banishes brass, lifts away dirt and oil and restores highlighted hair to optimal pH level. You'll have gleaming, on-tone blonde with slip and smoothness.

• WHAT IT IS:
• A brightening shampoo that's made in the USA
• WHAT IT DOES:
• Gently cleanses with rich lather; keeps blonde hair bright and shiny
• INGREDIENT HIGHLIGHTS:
• Monoi oil, a rare, exotic blend of coconut oil and Tahitian gardenia flower, helps fight frizz and boost shine while protecting hair from environmental damage
• Tamanu oil, a rich, Southeast Asian UV-absorber, is packed with fortifying omega 6 and 9 to help deeply hydrate hair, bump up shine and banish brittle strands
• Arginine is an amino acid crucial to hair's strength; products that include arginine help protect hair and rebuild it from the inside out
• SmartRelease Technology, a one-of-a-kind liposome delivery system, continuously releases a trifecta of healthy-hair ingredients (rosehip oil, arginine and keratin) to help repair, strengthen and protect hair from the effects of daily styling and wear
• HOW TO USE:
• Apply to wet hair
• Work into a rich lather
• Rinse and repeat if necessary