Joico Inner Joi Preserve Shampoo, 33.8 oz.

This gentle cleanser helps you hold onto your hue. Color-protecting beet root extract and nourishing raspberry seed oil deliver vibrancy and long-haul color in the most comforting way possible.

• WHAT IT IS:
• A gentle shampoo made in the USA
• WHAT IT DOES:
• Helps preserve the life of your hair color; gentle cleansing
• INGREDIENT HIGHLIGHTS:
• Beet root extract is a multifunctional ingredient that has been linked to protection against hair-color fade
• Raspberry seed oil is a source of linoleic acid, phytosterols, omega-3 and omega-6 fatty acids and vitamin E
• HOW TO USE:
• Apply to wet hair, lather, then rinse
• Follow with Preserve Conditioner (sold separately)