Joico ($73 Value) Joico Blonde Life Brightening Shampoo & Conditioner - 33.8 oz

Our extraordinary Brightening Shampoo, from SLE/SLES Sulfates produces a luscious lather that lifts away dirt and oil. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands. Forget those overly heavy treatments designed for “bleach blondes.” Our deeply nourishing Brightening Conditioner instantly revives blonde hair without weighing things down. Each highlighted strand is polished to a high gleam, giving you shine and detangling power that makes you feel bubbly all over.

• Forget those overly heavy treatments designed for “bleach blondes.” Our deeply nourishing Brightening Conditioner instantly revives blonde hair without weighing it down.
• This Brightening Conditioner deeply nourishes bleached, double-processed, or high-lifted blonde hair without weight