ASICS ASICS Women's Alton Fashion Shoe

The Asics Gel Contend 8 are a training shoe for the beginner runner, suitable for use on different surfaces such as asphalt, gravel and compact land tracks. It is also a model that behaves well on races at a short distance and for complementary cross-training activities. Inspired by the classic lines of old school basketball low-cuts, this newcomer features a lightweight canvas upper and a durable rubber outsole. In 1949, Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan. He chose the name ASICS for his company in 1977, based on a famous Latin phrase "Anima Sana In Corpore Sano," which, when translated, expresses the ancient ideal of "A Sound Mind in a Sound Body." Taking the acronym of this phrase, ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness. Today, ASICS offers a full line of performance-driven athletic shoes and technical active sports apparel and accessories dedicated to bringing harmony to the body and soul. See more