Verb Purple Shampoo

What it is: The shampoo cleanses and brightens to bring out your brightest blonde.

What it does: Formulated with professional-grade violet pigment and açai extract, this shampoo was designed to enhance cool tones and neutralize brassy hues in blonde, highlighted, grey and silver hair.

Key ingredients:

- Pro-grade violet pigment: helps cancel out yellow and brassy tones

- Açai extract: a superfruit high in antioxidants which help to nourish the hair

12 oz. Paraben-free; gluten-free Cruelty-free Vegan Item #10328610