Aveda Aveda Blonde Revival Purple Toning Shampoo 200ml

The Blonde Revival Purple Toning Shampoo has been infused with purple tones that help to accent blonde hair. It counteracts brassy and yellow tones in the hair, enabling cooler and more beautiful tones. It also provides gentle cleansing that lifts and removes impurities from the hair without stripping it. It also helps to improve hair softness and smoothness, providing lightweight oils that support the hair’s fibre. Free from sulphate cleansers, silicone, parabens, mineral oil, petrolatum, and synthetic fragrance. To use: Apply to damp hair and massage. Rinse thoroughly. Ingredients: WaterAquaEau, Sodium Cocoyl Isethionate, Propanediol, Glyceryl Oleate, Coco-Glucoside, Sodium Methyl Cocoyl Taurate, Babassuamidopropyl Betaine, Hydroxypropyl Starch Phosphate, Glycol Stearate, Guar Hydroxypropyltrimonium Chloride, Glycerin, Passiflora Edulis Seed Oil, Euterpe Oleracea Fruit Oil, Oryza Sativa (Rice) Bran Oil, Tocopherol, Sodium Chloride, Citric Acid, Fragrance (Parfum), Limonene, Citronellol, Amyl Cinnamal, Geraniol, Hydroxycitronellal, Sodium Phytate, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Ext. Violet 2 (Ci 60730) Aveda is a cruelty-free brand. They do not test their products on animals or ask others to do so for them. Aveda is proud to be the first beauty company to manufacture products with 100% wind power. About this item Neutralizes brassiness in blonde, grey, and silver hair. Contains violet and blue pigments to counteract yellow and orange tones. Sulfate-free formula cleanses gently. Leaves hair soft, smooth, and manageable. Maintains salon-worthy color between appointments. See more product details