Aveda AVEDA by Aveda: Blue Malva Color Shampoo 33.8 OZ

Remove brassy tones from all shades of hair, especially blonde and gray hair, and add silvery brightness to your hair over time with Aveda Blue Malva Color Shampoo. This longtime Aveda favorite is a purple shampoo that neutralizes brass and yellow or orange tones. It’s 95% naturally derived* and formulated with blue malva and coneflower. Helps impart moisture and brightness. Enjoy the Pure-Fume aroma with certified organic ylang ylang, lemon, eucalyptus, and other pure flower and plant essences. Formulated without: Animal-derived ingredients, mineral oil, SLS/SLES, synthetic fragrance, parabens, phthalates, petrolatum, paraffin, and formaldehyde donors. *Per ISO 16128 standard. From plants, non-petroleum minerals, and/or water. About this item Color-Correcting: Neutralizes unwanted brassy tones in blonde, gray, or silver hair, enhancing cooler hues. Nourishing Formula: Infused with organic blue malva and plant extracts to condition and hydrate hair. Gentle Cleansing: Cleanses hair effectively without stripping or drying, maintaining color vibrancy. Color Protection: Helps preserve and extend the life of your hair color with each use. Eco-Conscious: Made with naturally derived ingredients and packaged in environmentally friendly materials. See more product details