Formulation Type: Volumizing, Curling, Lengthening Highlighted Ingredients: - Shea Butter: Moisturizes and conditions. - Carnauba Wax: Has lengthening and volumizing benefits. - Japanese Fruit Wax: Ensures a smooth application.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan and cruelty-free.
What Else You Need to Know: Supercharge your mascara with Push-Up Power formula—hello instant lash lift. Infused with shea butter, panthenol, and hyaluronic acid to moisturize and condition, this formula amplifies mascara pigment for bolder color. The 360° Lash Lifter™ Wand coats every lash, and the tubing magic makes removal effortless.
Clinical Results: In a consumer panel study of 34 subjects: - 100% said it made lashes look longer, healthier, and more lifted - 100% said their mascara didn’t smudge when using this primer