What it is: A color-safe shampoo breathes life into fine, flat hair with an incredible do-it-all formula that tackles the most common concerns for your hair type.
Key Benefits: - Adds volume and bounce - Strengthens and thickens hair - Hydrates and nourishes
Formulation: Gel
Highlighted Ingredients: - Biotin: Strengthens and reinforces hair by delivering essential nutrients. - Chia Seed Oil: Thickens and volumizes. - Hydrolyzed Keratin: Softens, smooths frizz, and adds shine.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. This product is also cruelty-free, gluten-free, and comes in recyclable packaging.
What Else You Need to Know: This incredible, do-it-all formula tackles the most common concerns for your hair type. OUAIs bottles and caps are fully recyclable and made with 20 percent post-consumer recycled materials. Its also scented with Mercer Streeta rose fragrance with notes of Italian lemon, jasmine, and white musk.