L'oreal Superior Preference, Luminous, Fade-Defying Color, 5G Medium Golden Brown, 1 Application

• With Shine Serum & New Fragrance
• Up To 8 Weeks of Fade-Defying Color 
• Rich Luminous Conditioning Colorant 
• Permanent Haircolor

This Kit Contains:

• Color Optimizing Creme With Pro-Precise Applicator
• Color Gel 
• Color & Shine Multi-Dose Conditioner (6 Week Treatments)
• Superior Colorist Gloves
• Insert

Shade Guide: 5G is a rich, toffee brown shade with gold tones, which will enhance warmth in your hair. For optimal color results, use on your natural dark blonde to darkest brown hair.

Preference, our true gold standard of beautiful color & shine.

Luminous, Multidimensional Color

Preference's Superior Fade-Defying Color & Shine System creates luminous, lit-from-within color, with natural-looking highs & lows, & beautiful gray coverage.

Up to 8 Weeks of Fade-Defying Color

Rich, long-lasting color shines from every strand & resists fading or turning brassy week after week.

Sensorial Fragrance

A floral fragrance with amber notes for a sensorial experience at application.

Our color protective Color & Shine Conditioner

Formulated with Golden Camelina Oil, Anti-Oxidant Vitamin E & UV Filter, helps keep first day color vibrancy & provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy.

Read and follow the insert.

Shade Tips: If you hesitate between two Preference shades, choose the lightest one. On more than 50% gray, your results will be slightly lighter-looking than the results shown. On natural red hair, your color results will be medium reddish brown. 

Not recommended for hair that has been previously colored Dark Brown or darker.