Fragrance Description: This is a delicious potion of joy built around the gardenia flower blended with solar jasmine absolute, cheerful pear blossom accord, and sweet brown sugar accord. It is a signature floral scent for all free-spirited women full of positive energy.
About the Bottle: Encased within a new, elongated bottle, the lacquered pink glass and shiny gold cap make it an object of beauty. A notable addition is the distinctive Flora pattern, re-imagined with a design inspired by Alessandro Michele’s vision. A core part of the Gucci identity, the motif is a painting of colorful flowers by artist Vittorio Accornero, created for Gucci in 1966.
Directed and shot by artist Petra Collins and fronted by artist, actor, trailblazer, and philanthropist Miley Cyrus, The #FloraFantasy campaign is a journey through a candy-pink world, inspired by Japanese anime and filled with pop references where more is more.
About the Fragrance: "... The inspiration comes from Miley Cyrus, an artist with a spirit that is both rock ’n’ roll and eclectic at the same time. … Because who says that someone with a rock ’n’ roll attitude can’t live in a world of flowers and embody the Flora universe?" — Alessandro Michele