Little Mistress Living Proof Full Shampoo

What it is: A lightweight shampoo that gently yet effectively cleanses hair, leaving it soft, shiny, and bouncy while setting the foundation for maximum fullness.

Hair Type: Fine and Medium

Hair Texture: Straight and Wavy

Hair Concerns:
- Volumizing
- Thinning
- Damage/Split Ends/Breakage

Key Benefits:
- Gives Hair Volume
- Leaves Hair bouncy, Fuller-Looking, Softer, and Shinier with Every Wash
- Removes Dirt, Sweat, Oil, Pollution, and Product Buildup

Highlighted Ingredients:
- Proprietary Amino Cleansing Complex: A sulfate-free blend that cleanses hair without stripping.
- Amaranth Peptides: Plump hair fibers for bouncy, fuller-looking hair.
- Phyantriol: Preserves hair color and reduces damage from heat tools.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: Amaranth peptides plump strands for a fuller-looking appearance, and our Proprietary Amino Cleansing Complex, a sulfate-free surfactant blend, gently yet effectively cleanses hair while helping to protect strands from styling damage and breakage. Plus, phytantriol preserves hair color.

Clinical Results: In a laboratory test of Full Shampoo and Conditioner:
- Hair showed double the volume compared to untreated hair

In a 200-person consumer-use test:
- 92% of consumers expected Full Shampoo and Conditioner to continue to improve the feeling of their hair with continued use
- 88% of consumers agreed their hair has healthy movement after just one use