Joico Inner Joi Strengthen Shampoo, 10.1 oz.

This compassionate cleanser fortifies tired strands with powerful coconut and Abyssinian oils, helping prevent breakage while amping up softness, shine and bounce. It makes a world of difference.

• WHAT IT IS:
• A cleanser made in the USA
• WHAT IT DOES:
• Rich lather, gentle cleansing
• INGREDIENT HIGHLIGHTS:
• Coconut oil is a known superfood that has been used for centuries in both skin care and hair care
• Abyssinian oil, which is rich in antioxidants and vitamins, has low water needs
• HOW TO USE:
• Apply to wet hair, lather, then rinse
• Follow with Strengthen Conditioner or Strengthen Masque (both sold separately)