FENTY BEAUTY by Rihanna The Protective Type 5-in-1 Heat Protectant Styling Cream

What it is: A five-in-one heat-protectant styling cream that provides up to 450 °F of heat protection, hydrates, smooths, defrizzes, and detangles.

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Frizz
- Heat Protection
- Straightening and Smoothing

Key Benefits:
- Provides heat protection up to 450 °F
- Smooths, detangles, reduces frizz, and adds shine
- Repairs split ends and reduces breakage

Highlighted Ingredients:
- Fenty Beauty by Rihanna’s Proprietary Complex, Replenicore-5: Clinically tested to visibly repair and strengthen, hydrate, smooth, and protect.
- Moringa and Cranberry Oil: Rich with nutrients and known to moisturize, smooth, and add shine.

Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This multi-benefit cream has your back when things heat up. As the universal prep step before heat styling, it protects up to 450°F and smooths, defrizzes, detangles, and hydrates. Plus, it targets split ends and reduces breakage with Replenicore-5’s proteins and amino acids.

Fragrance Description: Luxe, rich, bright—the scent of a new era. Fenty Beauty’s signature warm, ambery floral fragrance drips you in notes of sparkling yuzu, golden amber, soothing florals, indulgent vanilla, and creamy sandalwood.

Clinical Results: In a 2-day clinical study on 29 people, results showed:
- This heat protectant repairs 92% of split ends in just 2 uses

In a clinical study with 29 people across all hair types:
- 96% agree this heat protectant makes hair feel soft and conditioned
- 93% agree this heat protectant hydrates hair

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