FENTY BEAUTY by Rihanna The Controlling Type Hair-Thickening Edge Control Gel

What it is: A visibly thickening, high-hold edge gel made with larchwood extract and red clover flower extract.

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Damage, Split Ends, and Breakage

- Hold and Style Extending

- Thinning

Key Benefits: 
- Strengthens and fortifies fragile strands

- Tames flyaways

- Provides long-lasting hold

Highlighted Ingredients:
- Fenty Beauty by Rihanna’s Proprietary Complex, Replenicore-5: Clinically tested to visibly repair and strengthen, hydrate, smooth, and protect.

- Larchwood Extract and Red Clover Flower Extract: Botanical extracts used to fortify and support healthy-looking hair.

Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This edge-control gel lays, smooths, and locks hair in place all day without flaking or building up. And when you’re feeling weak, it comes on strong, thickening the look of fragile edges and reducing breakage. It's also powered by Replenicore-5’s amino acids, proteins, and antioxidants for always-on repair.

Fragrance Description: Luxe, rich, bright—the scent of a new era. Fenty Beauty’s signature warm, ambery floral fragrance drips you in notes of sparkling yuzu, golden amber, soothing florals, indulgent vanilla, and creamy sandalwood.

Clinical Results: In a clinical study with 35 people across all hair types:

- After 1 week, 97% agree this edge control gel lays and smooths edges

- After 1 week, 94% agree this edge control gel adds shine

- After 8 weeks, 100% agree this edge control gel doesn’t dry out hair

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