Augustinus Bader The Rich Shampoo

WHAT IT IS

Augustinus Bader's The Rich Shampoo is a luxurious, intensely hydrating, cream shampoo formula that doesn’t weigh down strands. It gently cleanses while deeply nourishing dry and damaged hair without weighing it down. Powered by TFC8®. 6.8 oz. Made in UK.

WHAT IT DOES

Formulated to help revive extra-dry, colored, heat-damaged, and breakage-prone hair, this shampoo deeply nourishes, conditions, and smooths hair for silkier, softer strands. It helps increase volume and shine while reducing shedding and breakage and soothes scalp irritation/dryness.

WHO IT'S FOR

For all hair types.

HOW TO USE IT

Apply to wet hair and massage gently into the hair and scalp. Rinse and repeat as required. For best results, follow with The Rich Conditioner (sold separately).

ACTIVE INGREDIENTS

TFC8®, Trigger Factor Complex TFC: Powered by TFC8®, Trigger Factor Complex TFC™, a proprietary blend of amino acids, high-grade vitamins, and peptides that transforms our potent formulations into smarter, adaptive haircare capable of addressing individual concerns. Moringa Oil: Rich in oleic acid, an essential fatty acid, this deeply conditioning oil is known to help restore dry, damaged strands, while supporting moisture retention and soothing scalp dryness and irritation. Ideal for use on color-treated hair. Black Oat Complex: Rich in Polysaccharides and Amino Acids, Black Oat helps improve the surface structure of the hair, increasing smoothness, gloss and bounce back, while helping to prevent split ends. This active is known to have a restructuring effect for damaged hair, making it look and feel healthier. Brassica Seed Extract: This sustainably-sourced and naturally-derived extract is a powerful conditioner that helps restore and prevent damaged hair, lock in moisture and tame frizz for hair that is nourished, smooth with enhanced shine.

RESEARCH RESULTS

TEWL (transepidermal water loss) was reduced by 42% Hair build up reduced by 97% Hair follicle clog reduced by 93% Hair shine increased by 81% Hair frizz reduced by 74% Hair volume increased by 57% *In a 4-week Clinical Trial of 35 women and men with all hair types.