Fable & Mane HoliRoots™ Hydrating Shampoo

What it is: A moisture-rich, hydrating shampoo infused with coconut oil and aloe vera to nurture dry hair for an ultra soft, cleansed and moisturized mane. 

Hair Type: Medium, and Thick

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Concerns:
- Dryness

- Color Safe

- Damage/Split Ends/Breakage

Key Benefits: 
- Deeply moisturizes leaving strands feeling soft and shiny

- Cleanses without stripping moisture

- Helps to manage a dry and flaky scalp

Highlighted Ingredients:
- Coconut Oil: The 'sacred fruit' that adds shine, smoothes and nourishes hair

- Aloe Vera: The 'plant of eternity' that hydrates the hair and soothes the scalp

- Tiger Herb: An Ayurvedic herb that supports keratin formation for stronger strands

Ingredient Callouts: This product is vegan, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: An ultra-rich, hydrating and sulfate-free shampoo made with smoothing coconut cil and nourishing aloe vera to deeply moisturize and cleanse the hair, leaving strands feeling soft and shiny.

Fragrance Description: A delectable gourmand scent that takes you to paradise in India. Banana and coconut are blended with Indian jasmine sambac, comforting rice milk and vanilla for a warm, fruity and floral fragrance.

Clinical Results: Based on 20 participants using the HoliRoots Hydrating Shampoo for 2 weeks:

- 92% said their hair felt more hydrated

- 89% said that hair felt softer

Clean at Sephora

Our commitment to offering formulas that go beyond regulatory standards to avoid controversial ingredients without sacrificing effectiveness.