Rare Beauty by Selena Gomez Soft Pinch Liquid Blush

What it is: Weightless, long-lasting liquid blush with up to 12-hour wear. Blends and builds beautifully for a soft, healthy flush in matte or dewy finishes.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan and cruelty-free.

What Else You Need to Know: Create a pinch-perfect flush using this featherweight formula infused with long-lasting pigments that last all day. Available in matte or dewy finishes, this liquid blush blends beautifully to create soft, buildable color with a natural, second-skin finish.

This product is an Allure Best of Beauty award winner.

Real results: 

100% said it applies easily and wears evenly

100% said the texture is silky and glides on smoothly

100% said it stays in place upon application and is comfortable to wear

97% said the color blends seamlessly

*In an independent consumer study of 32 subjects