Aveda Aveda Pure Formance Firm Hold Gel for Men, 5 Ounce

A great hair gel goes a long way. Aveda Men Pure-Formance Firm Hold Gel is an essential in your grooming routine. Its 93% naturally derived* lightweight formula delivers maximum hold, control, definition, and shine for all hair types. As an added bonus, it’s formulated with a UV filter to help protect your hair from the drying effects of the sun. Formulated without: Animal-Derived Ingredients, Mineral Oil, Synthetic Fragrance, Parabens, Phthalates, Petrolatum, Paraffin, and Formaldehyde Donors. The Aveda Men Pure-Formance line was developed with men’s hair and styling needs in mind and includes shampoo, conditioner, Shave Cream, and a variety of styling pastes, gels, and pomades for all hair types. *Per ISO 16128 standard. From plant sources, non-petroleum minerals, and/or water. About this item Strong Hold Hair Gel: Aveda Men Pure-Formance Firm Hold Hair Gel gives hair maximum hold, control, and definition. Adds shine. Lightweight Formula: You can have it all! Enjoy strong, hold without excess product build-up or flaking. With a UV Filter: Shield your hair from the drying effects of the sun with this easy-to-use men’s hair styling gel. How to Use: Work a small amount between palms and apply evenly through damp hair. Allow to dry naturally. Aveda is 100% Vegan, a Certified B Corp, and Leaping Bunny Approved. See more product details