* No7 is the UK’s best-kept beauty secret with over 85 years of trusted expertise — exceptional beauty shouldn’t be a luxury. (*Consumer study of UK women over 6 weeks, compared to No7 Pure Retinol 0.3% Retinol Night Concentrate alone. Other claims based on consumer study of UK women over 8 weeks.) •Retinol concentrate delivers dramatic results and is formulated to be gentle on skin •Kick starts surface skin renewal from the first night •Retinol concentrate is clinically proven, dermatologist approved and fragrance-free •Apply 2 pumps to cleansed face, avoiding eye, outer eye and lip areas •Limit initial use to once or twice weekly on non-consecutive nights •As we update our Retinol product descriptions, the packaging you receive may indicate No7 Advanced Retinol 1.5% Complex Night Concentrate. Rest assured that product contents and formula are the same.